Dell is moving heavily into design to get away from its corporate commodity/low price business model and shift into a personal experience/higher price model. So I?? not totally surprised by this ad?? supermodel type selling Dell?? new, stylish XPS PC. Well, maybe a little surprised, coming from Dell. Sony is selling its Vaio with a supermodel, so why not Dell?
Dell is unveiling the XPS at Armani/Casa in New York?? Soho on Dec. 6. It?? advertised as the perfect combination of ??eauty, innovation and style.?Sounds like a good consumer experience to me.