Magazine

InterActiveCorp Headquarters


New York

Gehry Partners/STUDIOS Architecture

InteractiveCorp

Award of Excellence

Many have likened this 10-story structure, started in June, 2004, and completed last March, to a ship in full sail. The IAC building has quickly become a local landmark, and its location near the Hudson River in the Chelsea neighborhood of Manhattan—a hub of art, dining, and entertainment—helps to position the New Media company as a vital part of the 21st century cultural landscape. The buzz around the building helps to attract the kind of top-tier talent needed for Web-based businesses. Its interior was designed by STUDIOS Architecture, which worked to create a space that incorporates technology throughout. Monitors in the executive conference room are the same size as an average person's PC, an attempt to approximate the usual Internet experience. In a nod to the company's broadcast heritage, the building's public lobby houses the world's largest high-resolution video wall—the equivalent of more than 250 42-inch plasma screens.

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Helen Walters is the editor for BusinessWeek.com's Innovation and Design Channel .

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