Businessweek Archives

Seeking Predictions For ‘08


Suggestions gratefully accepted: What are two or three things that will happen in media and advertising in 2008?

In 2007 the weaknesses in newspapers business models finally began crushing their bottom lines, writers struck, Diller chopped up his company, Parsons finally said when he was gonna go, Murdoch bought Dow Jones, Google got much bigger, Yahoo didn’t, CD sales fell even in a genre previously immune to declines, and Facebook got traction among older folk (after opening up- to them in late ‘06), leading to innumerable columns and articles like this one.

So what’s on tap next?


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