Businessweek Archives

Print-only blogs


Joel Achenbach, discussing the fading fortunes of the San Jose Mercury-News, comes up with a new idea: Print-only blogs. Here, let him explain it:

These would be blogs, columns and stories that would not be put on the Web at all, not even at a premium rate the way the Times did with MoDo et al. My new goal is to have a Secret Blog that runs on page 11 of Style, or maybe back in the Classified section, buried amid the Help Wanted ads. Or maybe it could actually roam randomly in the paper. Kind of a Where’s Waldo thing. Jumps out at you when you least expect it.

He might as well have some fun. There isn’t too much of it in the print racket these days. Maybe if the print-only blogs take off, he could move on to print-only e-mails.

If this and other recent posts seem a bit catch-as-catch-can (I’ve been getting some e-mail complaints), I’m sorry. I’m working on a story that has nothing to do with the alleged theme of this blog and which, in the worst old media tradition, I have to keep quiet. Worse, Heather’s been away. Her office is dark and lifeless… Back to writing.


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