I imagine that PR people with a story pitch often start with a long list of journalists. I understand that the vast majority of humans, including most PR people, have never read a word I’ve written in my 20 years at BW, and they never will. Still, this bruises my sensitive ego:
PR: Are you interested in pursuing this important story?
Me: No, it doesn’t sound quite right for me.
PR: What kind of stuff do you write about?
Look at this from a self-preservation angle. All sorts of machines are being taught to sort through out data and give us personalized service. People have to stay one step ahead.