Businessweek Archives

PR pet peeve


I imagine that PR people with a story pitch often start with a long list of journalists. I understand that the vast majority of humans, including most PR people, have never read a word I’ve written in my 20 years at BW, and they never will. Still, this bruises my sensitive ego:

PR: Are you interested in pursuing this important story?

Me: No, it doesn’t sound quite right for me.

PR: What kind of stuff do you write about?

Look at this from a self-preservation angle. All sorts of machines are being taught to sort through out data and give us personalized service. People have to stay one step ahead.


Steve Ballmer, Power Forward
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