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It's Design Week in New York -- Will a Business Panel Reveal Internal, Corporate "Green" Best Practices?


It’s the second annual official Design Week in New York, coinciding with the National Design Awards given by the Cooper-Hewitt, National Design Museum , and sponsored by Target. Of interest to BW readers: on Wednesday, the museum presents a panel discussion, “The Business of Design,” at 8:30 am. The focus is the red-hot topic of green design, with discussion on how sustainability and eco-friendly products, services, and processes are worked into corporations’ marketing strategies as well as how might affect companies’ own bottom lines.

Panelists include James Ludwig, Steelcase’s bright director of design; John Righini, director in General Electric’s marketing initiatives group; and Sven Shiers of Patagonia. Sarah Murray of the Financial Times moderates. It should be an interesting discussion, as all three corporations represented very publicly make their dedication to green design known. How do each of their companies practice what they preach internally? That’s one part of the story that would be intriguing to discover, during Design Week and beyond.

PS: Also keep in mind that the last day to vote for the National Design Awards’ People’s Design Award ends on October 16. And that the winners of the official, juried National Design Awards –such as (no surprise here) Apple’s Jonathan Ive, who won for product design — will be honored at a black-tie gala on the 18th at the Cooper-Hewitt.


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