Quick: Who Publishes Blink? I didn’t have a clue, until I looked it up and found Little, Brown, and Co. Most of don’t know who publishes what. So why, as Seth Godin asks, should authors blog on publisher sites? It gives the publisher control, and few readers will know where to find them. Lots of discussion on Joe Wikert’s blog.

The key, from the author’s perspective, is to get the publishers to pitch in, but not to control.