Businessweek Archives

Wiretapping for Dollars


No, it?? no joke: A company called Pudding Media is offering people free Internet phone service if they allow advertisers to pitch them ads based on the content of their calls. That?? right: They??e going to analyze people?? conversations and run ads related to what they??e saying.

In an era when new privacy concerns rear their head daily, this one seems like a nonstarter. Although the company claims young people aren?? that concerned with privacy issues, I would think this one borders on the creepy for nearly anyone. Plus, Skype?? already free, and even to call regular phone lines, it?? only about two cents a minute. There?? no end of people who recognize this for what it is, a dumb idea. Too bad Pudding?? investors weren?? among them.


Later, Baby
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