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How can big media expand in the Web 2.0 world? Obviously more needs to be done organically to create the kinds of services that appeal to folks, but another smart move is to simply mimic what the traditional tech cos do and go shopping.
In a very smart move, Discovery, which is building out at its Planet Green cable network just bought TreeHugger. TreeHugger is a pioneer in niche blogging in the environmental area and has done an amazing job in making itself an important place to stop online when you’re looking for information about the environmnental movement. They have a stable of bloggers who do posts from around the world around all kinds of topics.