Businessweek Archives

Fundraising with decolletage

Much has been made of the coverage of Hillary Clinton’s low-cut top. And since I get e-mails from many of the presidential campaigns, I wasn’t surprised to see that one of Clinton’s lieutenants, Ann Lewis, highlighted the issue in a fundraising pitch.

The heading of the e-mail? “Cleavage.” And yes I, probably like thousands of other Pavlovian dogs with e-mail accounts, obediantly clicked open the mail. Thus cleavage becomes not only a dubious news item, but also a marketing pitch.

American Apparel's Future

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