Already a Bloomberg.com user?
Sign in with the same account.
The goal of public relations is to portray your business in the best possible manner. This can range from establishing yourself in the market to damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take an interest in your business and to write or report on your business activities.
To read the full story on AllBusiness.com, click here.