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??t?? all about managing complexity.?Jeneanne Rae, service innovation consultant, Peer Insight. Her thought being that our lives are so complicated today, with our triple tasking everything, that any company that offers us any solution gets our loyalty and our money.

Example—how to efficiently pick a summer camp for our kids.

Example—how to efficiently pick which colleges our kids should apply to.

Example—how to efficiently pick our cell phone provider.

Help! Got ideas?

American Apparel's Future

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