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Create Good Data Hygiene Habits Early

Good data hygiene is essential for businesses of all sizes, but beyond simply being a matter of good business practice, our research shows that an operational respect for the customer is good for business. When we studied the correlation between the business/customer relationship in the financial-services industry, we found that a bond of trust translates to customer loyalty. Similarly, consumer research firm Yankelovich correlated consumer trust to higher per-customer profitability. Forming good data hygiene habits early in the life of a business is important to establishing a culture that supports a top-to-bottom awareness and respect for customer privacy, data security, and strong data management as the organization grows.

Dr. Larry Ponemon

Founder and Chairman

Ponemon Institute

Traverse City, Mich.

Toyota's Hydrogen Man
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