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A Manifesto On Sustainability In Design.

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April 06, 2007

A Manifesto On Sustainability In Design.

Bruce Nussbaum

Allan Chochinov at Core77 has written an important Manifesto on Sustainability In Design that should be read by business people and designers alike.

Let me quote just two of many good points that Allan makes:

"Hippocratic Before Socratic

"First do no harm" is a good starting point for everyone, but it's an especially good starting point for designers. For a group of people who pride themselves on "problem solving" and improving people's lives, we sure have done our fair share of the converse. We have to remember that industrial design equals mass production, and that every move, every decision, every curve we specify is multiplied?sometimes by the thousands and often by the millions. And that every one of those everys has a price. We think that we're in the artifact business, but we're not; we're in the consequence business.

Stop Making Crap

And that means that we have to stop making crap. It's really as simple as that. We are suffocating, drowning, and poisoning ourselves with the stuff we produce, abrading, out-gassing, and seeping into our air, our water, our land, our food?and basically those are the only things we have to look after before there's no we in that sentence. It gets into our bodies, of course, and it certainly gets into our minds. And designers are feeding and feeding this cycle, helping to turn everyone and everything into either a consumer or a consumable. And when you think about it, this is kind of grotesque. "Consumer" isn't a dirty word exactly, but it probably oughta be."

Allan is a partner at Core77, which is a partner with us on the Innovation & Design site. He teaches at Pratt.

10:23 PM


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