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DuPont hires bloggers for videos


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March 18, 2007

DuPont hires bloggers for videos

Stephen Baker

Just like everyone else, chemical giant DuPont was looking for some buzz and word-of-mouth magic. So they hired DeNuo, Rishad Tabaccowala's consulting boutique within the Publicis Groupe. With consulting from Jeff Jarvis and Amanda Congdon, DeNuo created a set of Science Stories, which they hope will travel widely around the Web. These are two- to three-minute shorts, including archival footage and hosted by a highly animated Congdon, on things like bullet-proof and fire-proof fabrics. The idea, clearly, is to get kids interested in these technologies and, by extension, in DuPont.

DeNuo's Dan Buczaczer, who headed up the project, tells me that DuPont will be advertising its science stories on BoingBoing and Digg videos.

11:05 PM

business blogging, video blogging

Great choice with Amanda. She could sell me anything and is very entertaining to watch.

Posted by: Clintus at March 19, 2007 05:16 PM

Good choice with Amanda. She could sell me anything and is very entertaining to watch.

Posted by: Sohbet at March 24, 2007 11:08 AM

Superb choice with Amanda. She could sell me anything and is very entertaining to watch.

Posted by: lol at April 3, 2007 09:49 PM

Interesting that someone who appears on ABC News is doing a commercial for Dupont. She is a recognizable face and in doing this commercial she can't expect for it not to be viewed as an endorsement. Not very ethical.

Posted by: Sara at April 10, 2007 12:08 AM


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