Businessweek Archives

Communicate Strategically


Map out your communications strategy with outside consultants, such as a public relations or analyst relations team, before you talk to any media or analysts. It’s important to know what you’re going to say before you say it; watch words, because anything printed is there forever (especially online).

It’s especially important to think strategically when planning global activities. For example, if you’re planning to open an office in another country, plan for the opening, new-hire announcements, and service or product launches to happen within the same time frame.

When you plan what you’ll say and who you plan to say it to, not only will you increase your chances of garnering interest in your company, but you’ll also find that your messages are more likely to appear how you intended them.

Shahar Kaminitz

CEO

Serendipity Technologies

Yakum, Israel (with offices in New York and Boston)


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