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One Possible Reason For the Apple TV Delay


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February 27, 2007

One Possible Reason For the Apple TV Delay

Arik Hesseldahl

Apple's official reason behind the Apple TV delay is that "it's taking longer than expected." So what does that mean? The device can't be that hard to make, because all the components are pretty standard. It can't be a shortage of any particular component, because that would have been apparent to Apple months ago.

It might be a software glitch, but again, I think that would have been apparent months ago. What critical steps are missing?

The one that sticks out to me is FCC approval, and that was the subject of the story I wrote on the subject that was published this morning. I don't see any evidence that Apple has gotten Apple TV through the requisite approval process. The thing will have an Airport card in it that's capable of doing 802.11b, g and n, and that would have to be approved by the FCC for home use. I searched the FCC database for Apple products, and the most recent one was the latest Airport Extreme router. I also searched for recent approvals sought by some of Apple's contract manufacturers, including Inventec, who is the one widely thought to have be making AppleTV, and found nothing.

It's an educated guess, I admit, but right now, its best explanation as to why this product is being delayed.

07:39 AM

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Either that, or it's taking longer than expected to add in Cisco "interoperability".

Posted by: Steve W at February 27, 2007 10:13 AM

Wouldn't this fit into the same category as a computer?

You'd think since it was no secret that it was coming they'd have taken care of this months ago.

Posted by: Jonathan Greene at February 27, 2007 10:31 AM

I think they're waiting to align their new content deals.

Posted by: HG at February 27, 2007 11:57 AM

If I remember correctly, the first entire batch available for pre-order had sold out, so delaying for content deals, or even conversion of existing content to HD doesn't seem like it should delay the sold-out preorders. Some regulatory approval sounds likely, that or some UI patent licensing was being double cross checked and negotiations are being finalized but are delayed.

Posted by: Eric Anondson at February 28, 2007 02:12 AM

Boy, with only a month till production ship, you'd think they'd have already got FCC figured out. There's really not a lot they could do at this point and still expect to ship in a month, at most they could add a ferrite ring to the cable or tweak the software. Normally FCC fixes are identified and fixed well prior to a month before ship, as they often require PCB modifications or component changes.

Posted by: JoeBorn at February 28, 2007 07:03 PM

The most likely explanation is that the person in charge of the product rollout forgot (or didn't know) that people producing the product are out for several weeks in February for Chinese New Year which held up shipments.

Posted by: Chris Chandler at March 6, 2007 01:55 AM


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