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Snow school closings: perfect for blogs


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February 14, 2007

Snow school closings: perfect for blogs

Stephen Baker

How does a radio station inform an ice-covered metro area of 12 million about school closings? Very slowly. We listened to 1010 WINS at 6:40, and eventually learned that they'd read the New Jersey closings at 7:33. Tried the Web site and it was taking forever to open. A five second stop at the local blog and the first thing we see: Go back to sleep. Why didn't we think of it earlier?

07:24 AM

mainstream media

Stephen,

Good comments and thoughts. I am in the parent notification business (see SchoolReach.com) and deal with K-12 administrators daily. Most desire control of message over speed. Yesterday there was a story about a two girls in Boston who posted a fake school closing message on their school's website. Blogging can get the word out but I fear similar confusion could happen. Many schools are turning to parent notification systems, like SchoolReach, that allow rapid broadcast of voice and text information to parent home, work and cell numbers. Not all parents have ready access to PCs, especially at 5:30 AM, so the plain ol' telephone is still the most common access point. Plus, you still don't need to watch TV or listen to the radio to get the news!

Regards,

Paul Langhorst

Co-Founder, GroupCast, LLC

Posted by: Paul Langhorst at February 14, 2007 09:40 AM


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