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February 13, 2007

Pheedo's RSS Powered Ads

Heather Green

Pheedo this week is announcing a pretty innovative development: RSS feed-powered ads. Basically the idea is about siphoning content or ads copy from any RSS feed and distributing it across the Internet. It's far-flung RSS advertising with a social media twist.

It works this way: Pheedo pulls the RSS feeds from marketers, retailers, and publishers into a skyscraper ad that is distributed across sites on in Pheedo's network or other ad networks. Within the ad itself, you can subscribe to a feed, email an item, or submit the item to Digg, Del.icio.us, and other aggregators.

What's interesting about this innovation is the ability to use all that information that's being pushed into RSS feeds in a way that fits with the atomized world that Web 2.0 creates. And it's another way to help folks discover RSS feeds, helping the publishers who use it get noticed or bring people back to their sites.

Update: I got an email overnight from Dick Costolo of FeedBurner telling me that they launched a similar kind of feed-powered subscribable ads a few months ago. So lots happening on this front, all pushing the limits on what we think of as an ad.

10:28 AM

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Tracked on February 14, 2007 10:04 AM

Help me out. What stops the people are currently creating spam blogs from creating a new monster? Example: someone grabs a bunch of feeds (by category) and publishes them to a 'tweener blog... where they automagically mash up that feed with their own self-serving content. They might take the first paragraph from what they're getting and add a generic patch, like this:

"Pheedo this week is announcing a pretty innovative development: RSS feed-powered ads. Basically the idea is about siphoning content or ads copy from any RSS feed and distributing it across the Internet. It's far-flung RSS advertising with a social media twist. If you're searching for cost-effective ways to bring in customers,[link="FlyByNightSplogGuy.html"]Read more...[/link]"

After this bit of mashing up of (your) content with their link, that fake blog's RSS feed is then fed back into the Pheedo system so that it comes out in that skyscraper ad... looking all spiffy and interesting.

If the hook is that it's dynamically updated several times an hour, doesn't the advantage fall to those who do exactly what I'm imagining? Seems to me that if this could be done (and I can't figure why it can't be), then companies that aren't updating their own content at a rapid pace will wind up looking very static, imo.

Still sound like a good idea?

Posted by: csven at February 13, 2007 11:46 AM

Very interesting. I'll look forward to taking a closer look at this later.

I like the ability to post directly to Digg or Del.icio.us.

Posted by: Erik at February 13, 2007 12:12 PM

Hey Csven

It's a good point. I didn't ask about that when I met with them. I'll ping them and see if they can address this in comments.

Posted by: Heather at February 13, 2007 01:20 PM

Hi Csven,

Excellent point and one that we have put much thought into before launch. We poked holes at our innovation and asked, what are the possible areas of abuse? To address your concern, initially we review the feed content before an account is activated. A combination of human, technology and consumer involvement ("report if you see abuse") will be employed in the near feature to scale the product. Also, this is a product for purchase which will stop most of the quick hit scam artists. You can see a sample at www.pheedo.com.

Thanks for writing about this, Heather. And thanks for your comment Cseven.

Best,

Bill Flitter

Founder, Pheedo

Posted by: Bill Flitter at February 13, 2007 03:44 PM

Thanks for the reply, Bill. I appreciate the feedback and am encouraged by what you've written. If you can keep out the scammers, I'll be happy.

Posted by: csven at February 13, 2007 06:50 PM


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