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Search Upstart Powerset Teams with PARC Vs. Google


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February 09, 2007

Search Upstart Powerset Teams with PARC Vs. Google

Rob Hof

Powerset, the natural-language search startup I wrote about in my story on Amazon.com's digital-utility initiatives, has signed a deal with the (former Xerox) PARC in an attempt to one-up Google in search. VentureBeat's Matt Marshall broke the news last night, and the New York Times has a story today. PARC will license its own natural-language technology to Powerset and PARC researcher Ronald Kaplan will join Powerset as chief technology officer.

I haven't seen Powerset's search engine, so I can't vouch for how much of a breakthrough it may turn out to be--it's not out for public use yet. But I do think search is far from a solved problem yet. Powerset must feel it has pretty hot technology. Given how publicly it's baiting the Google tiger, it had better be.

08:03 AM

Amazon.com, Google, Innovation, Search

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I wish them well on the whole "one-upping" Google.

Posted by: Deener at February 9, 2007 04:15 PM

Powerset drew a lot of attention lately. There is a same-level NLP start-up which is live for public alpha test at www.lexxe.com and the site gives some useful explanation on how NLP is different from symbolic search. Take a look!

Posted by: Gapun at February 11, 2007 01:06 AM

Is this for real?

Posted by: CaptainWoot at February 14, 2007 07:18 PM

I did not know that :-)

Posted by: CaptainAmazing at February 14, 2007 07:26 PM


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