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Max is looking for a marketer


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February 07, 2007

Max is looking for a marketer

Stephen Baker

Max Kalehoff blogs that he's looking for a digital marketing guru at Nielsen BuzzMetrics. A college student thinking about entering the job market in coming years could do worse than develop the skills Max is looking for.

Web site management, Web-CRM integration, search marketing, integrating RSS, multimedia and other emerging digital tools. Also graphical development, and "a good understanding of marketing metrics and reporting is a must."

In other words, a strong grip on Web and networking technologies, multimedia and design know-how, communication skills, and a mastery of statistical marketing. Sounds like a lot, but people with these skills are going to have the rule of the roost, whether in media, marketing, politics, you name it.

I hope Max blogs the continued search, the number and quality of applicants, and finally the cv of the person he hires.

09:27 AM

skills

I was recently at a PR technology conference, and Max was one of the speakers. For most of the time he was talking - whether as a presenter or asking questions of other presenters - everyone at my table was laughing at him. "What the hell is he talking about?"

This guy doesn't even speak English. In some situations, people don't understand what others are saying because those misunderstood people are too smart, too over the heads of the audience. In this case, I'm convinced it was because Max is a self-important blow-hard who lives in own little BuzzMetrics world.

But then again, who the hell am I? He probably makes a lot more money than I do, and nobody asked me to speak at that conference. Just needed to get that off my chest. Sorry, Max.

Posted by: Mike at February 7, 2007 11:02 AM

Hi Mike,

You have a very interesting way of criticizing my presentation (from the Bulldog conference hosted by Eric Schwartzman)! Nonetheless, I absolutely consider your complaint a gift of feedback – for that, thank you. In response, I’m extremely passionate about my work and my company, and would be more than happy to explain anything that wasn’t clear. I received many compliments and requests for my original presentation materials, and was asked to contribute again in the future. Obviously, I didn’t resonate with some, such as you, and that’s a problem. Please contact me at maxkalehoff-at-gmail-dot-com, and I’ll be happy to clear things up.

Hi Steve,

Thanks for giving my job posting some link love. This is not the easiest position to fill, and you have a great point about key skills universities should be teaching. I’ll keep you posted.

Thanks,

Max

Posted by: Max Kalehoff at February 7, 2007 04:15 PM

Hi Steve,

Thanks for giving my job posting some link love. This is not the easiest position to fill, and you have a great point about key skills universities should be teaching. I’ll keep you posted.

Hi Mike,

You have a very interesting way of criticizing my presentation (from the Bulldog conference hosted by Eric Schwartzman)! Nonetheless, I absolutely consider your complaint a gift of feedback – for that, thank you. In response, I’m extremely passionate about my work and my company, and would be more than happy to explain anything that wasn’t clear. I received many compliments and requests for my original presentation materials, and was asked to contribute again in the future. Obviously, I didn’t resonate with some, such as you, and that’s a problem. Please contact me at maxkalehoff-at-gmail-dot-com, and I’ll be happy to clear things up.

Thanks,

Max

Posted by: Max Kalehoff at February 7, 2007 04:43 PM


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