Businessweek Archives

Five Good Reasons to Do a Mass Mailing


In-house mailings are a great way to stay in touch with your customers—and to contact prospective customers. Mass mailing, in small-business terms, ranges from sending out a dozen invitations to bulk-mailing several hundred coupons. It all adds up to repeating your company message and gaining top-of-mind familiarity. You can do your own mailings, or you can purchase mailing lists from outside brokers.

To read the full story on AllBusiness.com, click here.

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