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BW Profile of Wallstrip


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January 19, 2007

BW Profile of Wallstrip

Heather Green

My collegue Aaron Pressman did a short profile of the video blog Wallstrip for this week's magazine. It's a novel idea in a year where indie video bloggers who want to be commercial hits probably have to prove that they can make money or move on ,in some cases to Hollywood where Ze Frank is headed. (Get those rubber Ducky and Sportsracer t-shirts now!) It's also a story that's a natural for our business investment crowd, especially since we would like to bring in a younger group of readers.

02:14 PM

digital media

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Aaron was great and we appreciate the great attention you have brought us.

regards,

Howard, Jeff, Lindsay and Adam

Posted by: howard lindzon at January 19, 2007 04:12 PM

reading the pirated copy of the article at the Wallstrip site (your link above is useless), nice to see businessweek still can't get the stats straight on video shows.

while admittedly i don't know the quarterly earnings of the top industrials off the top of my head, i do know the online video numbers.

not only does Aaron manage to handwave the rocketboom numbers incorrectly yet again, he adds askaninja and gets that wrong, too.

then as a bonus and for context, he manages NOT to provide numbers for the show he's allegedly writing about.

formula for these puff pieces: hint at fictitious big viewership in a non-market + write puff piece about a show with 10k viewers but don't provide that fact + provide big round number representing dubious angel funding = column inches filled

Posted by: meanguy at January 20, 2007 07:17 AM

Meanguy,

You must be a fast reader because you missed the fact that we do mention Wallstrip's 10,000 daily viewers in the story. You might also have missed the Blogspotting post about Rocketboom's daily numbers, which though much lower previous numbers they claimed, appear to be around 133,000 daily downloads.

http://www.businessweek.com/the_thread/blogspotting/archives/

2006/11/the_continuing_1.html

Ask A Ninja doesn't do a daily show, so we didn't use that language in that graph. However, they consistently have claimed that many of their shows have been viewed 300,000 times and that they get 1 million to 2 million views a month. And they are consistently in the top 100 of most recently subscribed podcasts on iTunes.

Unfortunately, you are right. I thought you could see the story through the link I put up. It is probably behind our firewall until Monday. However, as you say, there are pirated versions online.

Posted by: heather green at January 20, 2007 02:41 PM

I wrote a Poet's perspective on this article and the article about Chanel's new global CEO entitled: "How BusinessWeek Can Inspire the Poet and the “Movie Ease” Generation, U-2ube"

check it out if you are friendly and want a smile today! http://blog.myspace.com/poetmalone

I found the thought of on-street theatre meeting stock picks really great.

Posted by: PoetMalone at February 3, 2007 06:24 PM


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