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WORKING PARENT TIME


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January 05, 2007

WORKING PARENT TIME

Amy Dunkin

Do you notice how so much of the world still operates on a time schedule that's out of sync with a working parent's day? The PTA committee you'd like to join meets in the morning after school starts, the deliveryman gives you a window between 8 a.m. and 4 p.m., even the pediatrican takes her last appointment at 4:30. To be around for any of these activities, you either have to take off time from work or when possible, fit them in on a Saturday when you have a million other things to do.

So I can appreciate one mother's response when she RSVP'd recently to an invitation for my son Jonah's 7th birthday party. Jonah, whose birthday is actually today, wanted a soccer party at a local sports bubble, and we scheduled it for last Wednesday from 6-7 p.m.

I really liked the early evening weeknight slot, and so did she. "Finally a time that's good for a working mother," she told me, noting that the parties are usually right after school or smack in the middle of a busy Saturday or Sunday. "I'm so glad I can get to go."

Indeed, while she didn't stay for the whole thing, she got to watch for a bit and linger with the other parents before pickup, without her two younger children in tow.

I find working parents are so appreciative when someone considers their needs. What are other accommodations people can make for you?

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I feel compelled to comment on the news that the Gap stores had terrible sales results for the third holiday season in row, and that the board has undertaken a major strategical review. I'll give them one reason why the chain is suffering. (I suppose I should write directly to the Gap, but maybe one of its directors will read this blog.)

I'd venture that the Gap's troubles began when it alienated core customers like myself who don't wear pants two inches below the navel and t-shirts you can't tuck in. (Plus, enough with the denim already.)

People of my generation (ie, middle aged) used to love that store. But the company went for a younger clientele and now the clothes don't fit us anymore. Meantime, the below-30 crowd moved on to hipper stores like H&M and Urban Outfitters.

When will the Gap realize that we're the ones with the money, that when we're buying those kids' clothes at Baby Gap, we could easily run over to the adult department for a nice pair of pants. If only they fit.

10:09 AM

Work/Life

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Amen to both topics! As for the Gap, some of the clothes that do fit are just bizarre!

Posted by: Elizabeth at January 9, 2007 02:54 PM

Just read your bizweek post on the working parents blog and more specifically, your complaint about the Gap. I agree with everything you said about how they've alienated part of their customer base making clothing that don't fit,etc..

I don't work for the company and gain nothing by sharing this with you but.....they do realize that we are a market and have addressed the issue. They have a new store/brand called Forth and Towne. http://www.forthandtowne.com

I am a now a loyal customer. The clothing is fun but a tad more mature without being matronly. The cut is fuller. Prices are reasonable and service is delightful. Someone actually gets you a different size or color from the floor for you. You are offered a bottle of water in the dressing room. Shopping there is actually fun. Their locatons are limited while they still develop the concept but I encourage you to make the trek to the store if Rockland County isn't a ridiculous journey for you.

Love reading the column.

Posted by: Carol at January 10, 2007 09:52 AM


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