Businessweek Archives

This Week's Cutting Edge Podcast about Podcasting with Rob Walch


Will companies pay to store our data? |

Main

| Daylife: Could Use Some Daylight

January 04, 2007

This Week's Cutting Edge Podcast about Podcasting with Rob Walch

Heather Green

This week's Cutting Edge Podcast is with Rob Walch, podcasting guru and the host of podCast411. Walch describes why he’s still convinced only a tiny percentage of podcasters out there will make money and why you should podcast anyway. This is the this first in a series of shows looking at the state of podcasting.

A couple of points he makes: 1% of podcasters will be able to quit their day job and 2% to 3% will make enough to cover their costs. But before even getting many advertisers to adopt podcasting, marketers need metrics and that's why Walch thinks this will be the year of metrics.

09:51 AM

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/


Coke's Big Fat Problem
LIMITED-TIME OFFER SUBSCRIBE NOW

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

 
blog comments powered by Disqus