Innovation & Design

D-School Survey Methodology


To gather our inaugural list of global D-schools, we created an advisory board composed of 24 experts??mong them, designers, design educators, innovation consultants, and recruiters (names listed below). We relied on them to recommend programs from which they hire and where they refer students. Many spoke with dozens of their colleagues to gather suggestions. We then conducted 200-plus interviews to narrow our picks to the best 60 global programs that combine design, business, engineering, and social sciences.

BusinessWeek's D-schools are not the halls of classical training. Cranbrook Academy of Art, for instance, which places third in Design Intelligence's annual ranking of the country's best industrial design programs, doesn't make the list. Nor do several other terrific traditional arts programs. That's because we focused on design that stretches across disciplines. We wanted programs that teach design thinking and strategy. We looked at design that goes beyond great products and services to design that shapes new business models and spurs innovation. The schools on our list range from the tried and true to the super new programs that have not yet had time to prove themselves. Some experiments may inevitably fail; many will birth a new generation of ideas to carry forward. We look forward to your feedback.

??hris Bangle, Director of Design, BMW Group

??eter Barna, Provost, Pratt Institute

??ves Behar, Founder, fuseproject

??atherine Bennett, IDSA Education Vice-President, and Professor of Product Design, Art Center College of Design

??ark Breitenberg, Dean of Undergraduate Education, Art Center College of Design, and Chair of the Education Committee, International Council of Societies of Industrial Design

??eather Fraser, Director, Business Design Initiative, Rotman School of Management, University of Toronto

??amara Giltsoff, Live | Work

??alter Herbst, Director, Master of Product Development Program, McCormick School of Engineering and Applied Science, and Professor of Marketing, Kellogg School of Management, Northwestern University

??arry Jaruzelski, Vice-President, Innovation Practice, Booz Allen Hamilton

??huck Jones, Vice-President, Global Consumer Design, Whirlpool

??orraine Justice, Professor and Head of Hong Kong Polytechnic University, School of Design

??arry Keeley, President, Doblin Inc.

??avid Kelley, Founder of IDEO, and Co-founder of Stanford's Hasso Plattner Institute of Design

??laus Knapheide, Director of User Experience, Siemens

??ick Malisic, Director of Marketing, Frog Design

??rian Matt, Founder, CEO, Altitude

??ev Patnaik, Founder, Jump Associates

??avi Sawhney, CEO-President, RKS Design

??eff Semenchuk, EVP, Global Consumer Group Innovation, Citigroup

??itaSue Siegel, President, RitaSue Siegel Resources

??ob Sutton, Professor of Management Science and Engineering, and Co-founder of Stanford's Hasso Plattner Institute of Design

??ohrab Vossoughi, President, ZIBA Design

??atrick Whitney, Director, Institute of Design, Illinois Institute of Technology

??ianfranco Zaccai, President and CEO, Continuum


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