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Is Design The New Management Consultancy?


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September 25, 2006

Is Design The New Management Consultancy?

Bruce Nussbaum

Not yet, but getting there. My post-IDSA conference thoughts lead me to believe that a serious body of thought and methodology is being built that is successfully challenging traditional management theory. It's not all there yet and there isn't a Demming-like guru emerging to lead the movement, but all the pieces all falling into place. The UK may be ahead of the US in this. Check out this site--Noisy Decent Graphics, on the issue of design as management.http://noisydecentgraphics.typepad.com/design/2006/09/design_agencies.html

We're getting pretty close to launching our new d.school/design program survey and it is quite amazing. I've read the data and the stories and it will surprise you. A great talent hunt is underway to find innovative people and the d.school space (that includes all the great design programs in B-schools) is a new source for getting that talent.

02:03 PM

innovation vs. design

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I read the Noisy Decent Graphics article. To be honest, it didn't help me understand if the UK is ahead or not. All I heard were pretty simple problems/solutions that had been handled in a pretty dumb manner in the first place. What I didn't hear was the possible role of designmindfullness and its application to the complex problems/opportunities that business faces in 21C transformation. And where do I think that that type of design application is starting to emerge from (in its early days) - from the likes of Patrick Whitney, Bruce Mau and the 1000's of 'out of career' designers who ply their design minds in business everyday.

Design for too long has focused on things, and not really understanding or promoting design thinking - I am a designer with a distant past life in fashion, corporate design, advertising - and every day I still use design thinking ahead of tools like planning. So, lets hear it from the design thinkers willing to play in business without designing things.

Posted by: Larry Quick at September 28, 2006 04:09 PM


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