Businessweek Archives

Lonelygirl15: Game Over. Thank God.


??he Creators?come out, via a post on the now-down lonelygirl15.com (update: now working again) forum page:

To Our Incredible Fans,

Thank you so much for enjoying our show so far. We are amazed by the overwhelmingly positive response to our videos; it has exceeded our wildest expectations. With your help we believe we are witnessing the birth of a new art form. Our intention from the outset has been to tell a story– A story that could only be told using the medium of video blogs and the distribution power of the internet. A story that is interactive and constantly evolving with the audience.

Right now, the biggest mystery of Lonelygirl15 is “who is she?” We think this is an oversimplification. Lonelygirl15 is a reflection of everyone. She is no more real or fictitious than the portions of our personalities that we choose to show (or hide) when we interact with the people around us. Regardless, there are deeper mysteries buried within the plot, dialogue, and background of the Lonelygirl15 videos, and many of our tireless and dedicated fans have unearthed some of these. There are many more to come.

To enhance the community experience of Lonelygirl15, which you have already helped to create, we are in the process of building a website centered around video and interactivity. This website will allow everyone to enjoy the full potential of this new medium. Unfortunately, we aren’t programmers. We are filmmakers. We are working furiously to complete the website, and hope to have it up and running shortly.

So, sit tight. You are the only reason for our success, and we appreciate your devotion. We want you to know that we aren’t a big corporation. We are just like you. A few people who love good stories. We hope that you will join us in the continuing story of Lonelygirl15, and help us usher in an era of interactive storytelling where the line between “fan” and “star” has been removed, and dedicated fans like yourselves are paid for their efforts. This is an incredible time for the creator inside all of us.

Thank you.

Which neatly preceded the publication of this article in the Los Angeles Times that unearths a CAA link.

(The thing I love most about the post is the business-model angle:

“We hope that you will join us in the continuing story of Lonelygirl15, and help us usher in an era of interactive storytelling where the line between “fan” and “star” has been removed, and dedicated fans like yourselves are paid for their efforts.”

Also: hmmm….small group of creatives … agency representation … familiar sounding?)

Two of many outstanding comments on Alissa Brooke’s new lonelygirl15 message board:

Crackityjonesjr: “If this is real, it’s the least imaginative thing they’ve done so far. Very disappointing.”

Drquest: “Well, the bright side is that football season is around the corner.”

Remaining questions:

1. Who are they? No, really.

2. And how come no one has recognized them?

Meanwhile, commenter Kurt last night unearthed another wink-wink clue, based on the “Jane Jones”-related Yahoo email address that “Bree” has used to write to several people, including me:

For what it’s worth “Jane Jones” is the true name of the character Alice Ayers (played by Natalie Portman) in Closer. This was the character, who on the surface appeared to be the most honest throughout the film, only to be revealed — ironically, in the end — as the most false persona.

“Filmmakers?” Indeed.


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