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Battery Recall: Win for the Web


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August 30, 2006

Battery Recall: Win for the Web

Heather Green

BW's Steve Hamm did an interesting narrative about how blogs and online media sites kept the heat on about the imploding laptop batteries, pushing Apple and Dell to respond. Hamm writes this story as a "case study for how new media can impact the business world."

09:54 AM

BusinessWeek

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I think the same was true with the IPOD batteries, 18 months back. It started with a web film from two brothers and then the dominos started to fall down.

Key Learning: When it comes to batteries, consumers sure know how to use the web to force corporate change.

Posted by: ed cotton at August 30, 2006 11:22 AM

Those flaming laptop photos must have been a PR nightmare! Here's a take from a PR expert I ran across that provides some recommendations for how they should have responded to this - http://www.levick.com/resources/topics/articles/dell_battery_crisis.php

Also, how does Sony get off easy on all of this? Apparently Apple had some issues with their batteries too.

Posted by: PJ at August 30, 2006 04:55 PM

THERE IS A COMPLETELY SAFE LAPTOP BATTERY TECHNOLOGY

The Li-Fiber cell is completely safe and with $1 million the company can produce enough cells to prove that it has a laptop battery that is not only completely safe but also outperforms all existing laptop batteries. The 2006 massive recall by DELL, Apple, IBM, Toshiba, Panasonic, Fujitsu and Lenovo of over 7 million notebook computer batteries made by Sony would be a thing of the past. The present lithium-ion battery is an almost zero tolerance technology - hence the need for protection circuits. The higher the cell capacity the more serious the problem. For high capacity multi-cell high voltage batteries, for example, 10 Ah, 200 V for hybrid electric vehicles, inherently safe battery chemistry is essential but cannot be met with conventional Li-Ion cells. The Li-Fiber battery does not overheat and makes a very good safe high performance yet cheaper laptop battery. Contact me Edward Anderson at TRU Group Inc if you have $1 million to invest.

Posted by: Edward R Anderson at September 30, 2006 09:02 PM


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