Businessweek Archives

Second Life's Virtual World Attracts W Hotels, American Apparel and Other Corporations.


BP's Green Brand Image Hit By Alaska Oil Spills. |

Main

| Google Has Media Madness.

August 07, 2006

Second Life's Virtual World Attracts W Hotels, American Apparel and Other Corporations.

Bruce Nussbaum

Back in June, the amazingly capable Reena Jana who writes and edits for the Innovation & Design channel, did a terrific story on how American Apparel was using Second Life to get close to its customers and design its clothes. The trendy t-shirt maker opened a virtual store and people can outfit their avatars. That gives American Apparel and inside look at what they want in the real world.

Now W Hotels is opening a virtual hotel in Second Life to test out "virtual architecture" for ALOFT, a new hotel idea. I think Starwood, owner of the W brand, will be testing out how people interract with different hotel concepts and that data will inform the company on just what and how to build the rooms, spaces, etc., of ALOFT.

This is important and fascinating stuff. Testing out ideas, and getting close to your customers in Second Life is a whole new step in designing better consumer experiences.

11:36 PM

innovation

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/

Listed below are links to weblogs that reference Second Life's Virtual World Attracts W Hotels, American Apparel and Other Corporations.:

Education and the virtually real: Second Life from Preoccupations

From the same posting by David Weinberger that I just mentioned comes this: Nikolaj Nyholm talks about how Imity.com uses Second Life to prototype user interactions. Matt Bidulph has been doing Second Life mashups. You can use http, he says, [Read More]

Tracked on August 27, 2006 01:16 AM

Glad to see technology such as SL's is finally starting to get some attention. Now maybe the ID community will start to imagine what is coming down the road. There's certainly been an amazing lack of interest among the designers I know.

Posted by: csven at August 10, 2006 06:39 PM


Tim Cook's Reboot
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus