Businessweek Archives

The French Read Blogs More Than Americans, Brits And Just About Everyone.


Kodak Struggles With Innovating Its Business Model. |

Main

| Innovation Pays Off--P&G Gets Great Earnings.

August 02, 2006

The French Read Blogs More Than Americans, Brits And Just About Everyone.

Bruce Nussbaum

Jeff Jarvis over at BuzzMachine has this fascinating item on the French obsession with blogging--and he sources an Indian site for the information, so welcome to the global society. Newswatch India looks interesting. Jarvis calls his post the "Frogosphere." I couldn't top it.

Here's what the item says:

"PARIS: Already famed for angry labour strikes and philosophical debates in smoke-filled cafes, the French have now brought these passions online to become some of the world’s most intensive bloggers.

The French distinguish themselves, both statistically and anecdotally, ahead of Germans, Britons and even Americans in their obsession with the personal and public journals of the Internet age.

60% of French Internet users visited a blog in May, ahead of Britain with 40% and little more than a third in the United States, according to Comscore, an Internet ratings service.

Likewise, French bloggers spent more than an hour in June visiting France’s top-rated blog site, far ahead of the 12 minutes spent by Americans doing the same and the less than three minutes by Germans, according to Nielsen/NetRatings, a sister company to the television ratings giant.

More than three million Internet users, or more than 12% of those online in France, have created a blog, a study released in June by the ratings agency Médiamétrie found.

“You cannot be elected president of France without a blog,” said Benjamin Griveaux, director of Web strategy for Dominique Strauss-Kahn, a former finance minister and current member of Parliament who in 2004 was among the first politicians to start a blog.

“Blogs have not replaced traditional media, but they are absolutely necessary for every politician.” Some bloggers even harbour a faint hope that flourishing online discussions might curb the French population’s penchant for taking to the streets in protest.

I find this utterly fascinating and hugely important. But are the French smoking and drinking coffee at home while they blog as they do in cafes when they talk? I hope so.

01:48 PM

french innovation

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/

That isn't really surpising given the French are very good at talking and not much about doing. They have a 200 year history of throwing their hands in the air and asking what do we do now??? So now they have a forum where they can jabber and tell everyone how intelligent they are, but don't do anything about it.

Posted by: Roy Luebke at August 2, 2006 09:58 PM


The Good Business Issue
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus