Innovation & Design

Nvidia CEO Talks Console War

Jen-Hsun Huang, CEO of graphics chip maker Nvidia (which made the GPU for the original Xbox and is working with Sony on the PS3), recently shared his thoughts with Dean Takahashi of the San Jose Mercury News about personal challenges, the graphics technology market, and of course gaming.

When asked if Nvidia feels confident about "picking the right horse" in the console war, Huang responded, "You can't build chips for all the game consoles. That's not possible. They would all like a slightly different style from the others. Difference is important. The same chip company would have difficulty designing chips for the different styles. It's also so high stakes that you need to focus. No one has enough extraneous resources around to build chips for all the game consoles. You have to build one or so at a time. In a lot of ways, they also pick you. Sony picked us and Microsoft didn't. It's not so much we don't pick the horses. I don't think that working with Sony is wrong. There is no way that is going to be wrong.

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