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Heads Up, Janet Jackson Fans

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July 18, 2006

Heads Up, Janet Jackson Fans

Heather Green

Hard on the heels of the BBC inviting the public to help it redesign its Web site, Janet Jackson is inviting fans to design the cover of her new album. It would seem like simply a trick. But in fact, the designs will be appear on store shelves. So it's a coopted marketing scheme, but one with follow through.

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