Businessweek Archives

Philips and Participatory Design--or Co-Authoring.


Beyond Ethnography--Participation, Crowdsourcing, Identity, Customer-ization. |

Main

| Backlash Against Crowdsourcing, Co-Authoring and the rise of Participatory Production.

July 17, 2006

Philips and Participatory Design--or Co-Authoring.

Bruce Nussbaum

Philips Design does some of the most amazing work in innovation and design. Because of its weird business model, much of the really great stuff from Philips never shows up or gets showcased in the US. That's a tragedy.

Look at this interesting piece off the Philips website by Josephine Green, head of Trends and Strategy at Philips Design where she talks of people wanting to "Co-Author" their products.

The piece also quotes Stephanie Un, Senior Research Consultant. Check out what Un says about Multiple Encounter Approach.

"We see this as a progression, a next step in which we engage people even more intensively," says Un. "With for instance our Multiple Encounter Approach, various stakeholders will be involved at a number of different points in the creation process, and much earlier than before. Through research, home visits, on-line conversations and experience testing, an ongoing dialogue is established that generates deeper insights." It also means that propositions and concepts are much more in-ine with what people like, because they themselves have been involved in developing them.

The experience testing in particular is crucial. By creating a demonstrator that brings a particular experience or potential application to life, you make ideas much more accessible and understandable. "These prototypes are not intended to represent possible fi nished products, they stimulate discussion at a much earlier stage, and embody the directions we want to be taking as a company," says Un.

There is a lot of excellent work going on about co-authoring, crowdsourcing, participatory design, pick you nomenclature. Fascination.

05:53 PM

innovation

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/


American Apparel's Future
LIMITED-TIME OFFER SUBSCRIBE NOW

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

 
blog comments powered by Disqus