Businessweek Archives

10 Marketing Tools for Home-Based Businesses


Owners of home-based businesses sometimes view marketing as an unnecessary expense, but nothing could be further from the truth. Because a home-based business doesn’t have a storefront for passers-by to notice and no opportunity to generate walk-in business, it needs marketing more than other types of businesses, not less.

Not marketing your home-based business will almost certainly doom it to failure. Here are 10 ways you can advertise your home business on a budget…

To read the full story at AllBusiness.com, click here.


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