Magazine

It Pays To Advertise


I read with horror the advice the two CPAs gave Robyn Cummings in "Debt Takes a Holiday" (Spring, 2006). Slash marketing and advertising? She needs more business, not less. Without advertising, she will lose her pipeline of new customers. Cutting marketing expenses will fix a short-term problem but create a larger long-term problem. Yes, she'll be out of debt, but also out of business.

Rick Biros

President,

Carpe Diem Communications

Yardley, Pa.


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