Innovation & Design

Tide's Fully Loaded Web Site

I couldn't have given a better sales pitch during my first-ever business convention. I was on a roll; nothing could stop me.

Well, nothing except for a glass of tomato juice falling onto my favorite shirt. The stain was ghastly, and apart from putting a big damper on my flair, I began worrying about cleaning my shirt. Logging on to, I was delighted to find a solution.

Tide, often promoted as "America's favorite laundry detergent," regularly introduces new products and technologies to beat the laundry blues. Seeking to extend its reach in the virtual domain, was launched in July 2000 as a comprehensive resource for all fabric and laundry care queries.

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