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May 20, 2006
Web 3.0?? Save me now
In my email box on Thursday, I got this really chirpy invite to the Web 2.0 conference in San Francisco in November. This, of course, is the famous conference that two years ago captured the sense of renewal and revitalization that was coming back to the Internet. And.....ok.....ushered the phrase Web 2.0 into the lexicon for good, if I remember right.
What caught my attention, though, was the list of topics they plan to cover....and front and center, at the very top was this:
"Defining Web 3.0: What's Next"
Please. No. No one can even agree on what Web 2.0 is. I was hoping it would just fade away gracefully....
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"No one can even agree on what Web 2.0 is"
Boy, ain't that the truth.
Posted by: PXLated at May 20, 2006 11:23 AM
Posted by: dg at May 20, 2006 11:46 AM
Fear not Heather Green, Web 3.0 is harmless. Seriously, all these point zero designations be they 1.0 - 5.0 are just marketing people making something up to make it sound cool. I think Vanilla Ice started it or something!
Remember Ice Ice Baby?
"And a hi-hat with a souped up tempo
I'm on a roll and it's time to go solo
Rollin' in my 5.0
With my rag-top down so my hair can blow
The girlies on standby waving just to say hi
Did you stop no I just drove by
Kept on pursuing to the next stop
I busted a left and I'm heading to the next block
The block was dead"
I guess we'll get to Web 5.0 some day. Be cool or get ice and stay cool. I had a hard-top with a 300 in it. I want a rag-top next.
Posted by: Jim Dermitt at May 22, 2006 09:20 AM
Google's CEO has made mention of growth and movement of advertising money on to the web. I think Getting a deeper return on your advertising dollar is the center tomorrow's web 3.0 Getting deep vision onto the product that you must sell into a harder national market is it.
Look for that old style Network style marketing to gain that page view. I say the web 3.0 will have more one product at a time ads onto web pages. Product placement Nike or Ford will be with you for three hours on every page you visit. Sharing that product advertising money into the open market is the center of ad placement and collaborations across platforms to gain their share of that money and sales.
Small fry are not favored. Bigger buck product advertising money and payment pre view will gain more value than payment pre click.
Your ISP/Platform ecosystems will provide you on demand full services offering any product desired. Web 2.0 is sucked into the on demand content ecosystems. Paid content on demand and ad share are all that pays the bills.
That first page and every page is going to share hard big buck ad share. Ad placement is control in must sell national marketing.
So look for that ad page built onto every Ebay Google Yahoo Platform ecosystem that remains. I say Web 3.0 is all about hard return on ad investment and sales into national and world markets.
Posted by: Mike Reardon at May 23, 2006 02:27 PM
I can see no one is going to give me credit for the Yahoo/Ebay deal to share advertising. That collaboration of content and advertising into a larger ecosystem is where all web 2.0 should be looking to gain profit.
Posted by: Mike Reardon at May 25, 2006 05:00 PM