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Spotting trendsetters at warp speed


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May 20, 2006

Spotting trendsetters at warp speed

Stephen Baker

Shel Israel and Rick Segal are going to circumnavigate the globe to find trendsetting companies. [ex Weinberger] Good idea, I say, but why do it in 23 days? In my experience traveling, I come across great, new, surprising and easily digestible ideas in the first week in a country. Then I learn in the second week what's wrong with them (or, more often, with me).

The process: In the first week, I'm usually twisting these new ideas to fit my vision of the world. In the second week, locals tell me what I've missed or misunderstood. Maybe by the third week, I'm starting to sort things out. Twenty-three days around the world sounds great for a promotional tour, but not so great for learning. A bit like rollerskating through an art museum. But maybe this is just a quick exploratory mission.

10:02 AM

international, research

Steve,

Thanks for the mention. If we had bt world enough and time, we would go at a much slower pace. But we don't. This is the survey course and either Rick or I may return for longer, deeper looks at any place we visit for a follow up look. Besides, the connected world allows us to keep in communications with people before and after the tour. The tour adds the value of face-to-face conversations.

Posted by: Shel Israel at May 20, 2006 10:27 AM

"A bit like rollerskating through an art museum."

Great line :-)

I agree with you, with only 23 days you aren't exploring, you're keeping a schedule.

Posted by: PXLated at May 20, 2006 11:21 AM


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