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Micro TV And Horses


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May 03, 2006

Micro TV And Horses

Heather Green

Equitrekking, a company that produces TV series about--ok, you guessed it--horses, has launched its own video channel online using Brightcove's technology. If ever there was ever a niche, this has to be one: People who like horses and who like going on vacation in exotic places to ride horses. The definition of Micro Net TV.

And why not? The company already films loads and loads of video and then edits that down into half-hour shows for TV. How better to use that leftover film than putting it online and maybe even syndicate it to other sites....

Of course with so many companies creating microniches, who is going to help us make sense of them, and know what's new?

09:00 AM

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? Long, wagging tail from The Latest from Brightcove

I'm quickly losing any remaining journalistic cred I might have left after Business Week's Heather Green scooped me on a recent launch by one of Brightcove's own partners. It's certainly getting harder to keep up over here, with all of [Read More]

Tracked on May 4, 2006 11:01 AM

who's going to help us make sense of them and know what's new? you are.

Posted by: schadenfreudisch at May 3, 2006 01:00 PM

This business model seems really smart: the overhead's low, the job entails filming in faraway exotic lands, and - oh the audience demographics...

Posted by: evan at May 3, 2006 05:50 PM

Nice site. It's a niche, but not so much that only a few can relate. Seems to be a bit of the "normal" travel stuff in there too. Rollin', rollin', rollin', keep those doggies rollin', rawhide!

Anyone know of a site that collects and informs the world of micro tv goings-on?

Posted by: kayla at May 3, 2006 06:05 PM

gorgeous scenery in the clips, i'll have to catch the show

Posted by: Rich at May 3, 2006 06:12 PM

Can't seem to find the show - any ideas where it airs and whether wider distribution is forthcoming? What a great idea...

Posted by: KLTA at May 4, 2006 11:38 AM

I emailed the company. A series in HD will be national on PBS in 2007.

Posted by: Jason at May 5, 2006 10:49 AM

I've been following Equitrekking's progress for over a year. What an inventive group! The site gets better & better. I saw one of their broadcasts in Albuquerque mid-March. These are guys to watch.

Posted by: Carl at May 8, 2006 02:44 PM


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