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Former Gracenote CEO Starts MOG


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May 03, 2006

Former Gracenote CEO Starts MOG

Justin Hibbard

"Because the Web mostly sucks." That's the tag line at MOG.com, which lets people share their musical tastes and connect with like-minded music fans. The site's technology allows users to show others their music collections and music-listening habits and serves targeted ads based on people's musical tastes. In a nutshell, it's social networking and contextual advertising based on musical preferences. The founder of 11-month-old MOG, Inc. is David C. Hyman, former CEO of digital-media info company Gracenote, Inc., which is an investor in MOG and is providing some of the site's underlying technology. (Old timers may remember when Hyman was at HotWired, the first online spin-off from Wired magazine.) Kensington (Calif.)-based MOG raised $1.6 million in March from The Angels' Forum, Finnat Fiduciaria, Great Idea Enterprises, Gracenote, and individuals. Gracenote board members Scott A. Jones and Stephen H. Simon are on MOG's board. The site is in beta now (aren't they all?) but open to those who sign up for a trial account.

07:07 PM

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some info here is incorrect. would love to know how you got it! round was $1.413 million. company based in berkeley, ca. investors included steve simon and scott jones.

-david

Posted by: david hyman at May 4, 2006 02:28 PM

the site is NOT OPEN TO THE PUBLIC yet. private beta only.

Posted by: david hyman at May 4, 2006 02:45 PM

Well, if we're going to nitpick, the amount of equity bought by accredited investors was indeed $1.413 million (and 3 cents), but the total amount of the offering was $1.599 million.... Kensington is not an incorporated city and is part of Berkeley, so same difference.... Simon and Jones were the "individuals" mentioned in the posting.... What's the difference between "private beta" and "trial accounts?"

Posted by: Justin Hibbard at May 4, 2006 02:54 PM

one cannot "sign up" - invite only. says it on the site.

kensington is not a part of berkeley. it's in contra costa county. berkeley is in alameda county.

cash in: $1.413 million.

Posted by: david hyman at May 4, 2006 09:27 PM


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