Magazine

March Of The Pinots


Lately it seems as if wine is going to the dogs -- not to mention the monkeys, penguins, and kangaroos. Almost 20% of wines introduced in the past three years feature animals on their labels, according to ACNielsen. With names like Little Penguin, Monkey Bay, and Funky Llama, "critter brands" outsell noncritter counterparts 2 to 1, ACNielsen says. The trend started in 2001 with Australia's Yellow Tail, featuring a wallaby, which quickly hopped to the top U.S. import spot. A recent addition is French rabbit, a line with eco-friendly packaging.

By Amy Cortese


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