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April 24, 2006
ITunes to Add Advertising, AdAge Reports
Apple plans to add advertising in a very selective way to iTunes, AdAge says. The ads will appear in the "lower-left corner of the iTunes library while users listen to podcasts from their computers rather than from portable devices," the publication writes. (Via Steve Rubel).
Apple reportedly is being careful about adding advertising, but I bet this is only stage 1 of a bigger rollout of advertising and for-fee podcasting services. Apple has the ability by aggregating all of that content to track usage, dynamically insert ads, and figure out which ads have been listened to. Maybe they won't go that far. They certainly don't need to.
But at the very least, they could sell podcasts, and they have the structure in place within iTunes to do that. As Rubel pointed out a while ago, within iTunes there is already a little button next to a podcast listing whether it's a free podcast or not.
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Tracked on May 16, 2006 10:05 PM
This could be the start of something big, especially among marketers targeting Gen Y, since about 40% of today's college students have at least one iPod and another 10% plan to purchase one within the next 12 months. Check it out at http://gendigital.typepad.com
Posted by: Josh at April 25, 2006 09:28 AM
I agree. This could be huge. Steve Jobs is a marketing genious. I wonder how long this has been in the plans?
Posted by: Chad Lapa at October 6, 2006 01:36 PM