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April 11, 2006

Video Ad Auctions: Just A Matter of Time

Heather Green

Clearly, Rocketboom was ahead of the pack when it auctioned its video ads on eBay earlier this spring. Now Time Warner is talking about doing ad auctions for video on demand. (Though it's more a la Google AdSense.)

It's interesting that the video folks are getting ahead of the other traditional media companies in adopting auctions online. I wonder why? It might be that video ads are sooo hot, they're willing to experiment with them. Or they feel like they have less to lose? (via Battelle)

09:47 AM

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Heather,

Great insights on the Rocketboom auctioning model. I wrote a post on further details of their business model extrapolating their auction results that may be of interest to you

Eric

http://h20325.www2.hp.com/blogs/kintz/archive/2006/04/10/887.html

Posted by: Eric Kintz at April 11, 2006 07:29 PM

Heather-

I'd bet that it's more about staying within the paradigm. Ask them. I bet they'll have something interesting to say about it.

I personally think it's a brilliant stroke.

Pete Zievers

Posted by: Pete Zievers at April 12, 2006 04:50 PM