Businessweek Archives

The Right Stuff?


? The FDA To Look At Whether Cell Phones Cause Cancer |

Main

| Wireless Companies: Dabbling in Direct Mail ?

April 10, 2006

The Right Stuff?

Cliff Edwards

Could it be that a content provider is finally getting it right?

Disney, which owns the ABC network, as well as the Soapnet, ABC Family and Disney Channel cable networks, is planning to offer quite a bit of its shows for free anytime on the Web after they air.

The move could help reverse the rising tide of illegal file-sharing, as it looks like fans of "Lost" and other hit shows around the world will finally get a chance to secure quality copies of their favorites at the same time as everyone else (i.e., no waiting a year or two for it to appear in New Zealand or Ivory Coast).

Beginning April 30 and rolling out throughout the summer, the ABC.com website will add a menu of shows. To be sure, the move is not altruistic. Two of the three initial shows--"Alias" and "Commander in Chief" have been struggling recently in the ratings and could boost viewership during the remainder of their run.

For Disney, the move also may bring advertisers back into the fold, since viewers would still have to watch three mintues of commercials. Even then, Disney appears to be thinking creatively by having just one sponsor per episode and offering a choice of commercials to watch, according to the Wall Street Journal, which first reported the news.

As always, the devil is in the details, but this deal, which could be a win-win for everyone, looks like one initially worth applause.

12:10 PM

digital media

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/

Listed below are links to weblogs that reference The Right Stuff?:

? Follow The Money from Sundog

What started as a trickle now appears to have become a torrent. Old media is moving to new media; old money is moving to new money. The action is online.

Fox is going there.

ABC is going there.

Magazines are going there.

Magazines are going there.

[Read More]

Tracked on April 15, 2006 12:54 PM

>> the devil is in the details <<

Read somewhere that these are streamed only so they can insert the ads via your choice of topics. Even though one can time shift with an anytime stream, I prefer to be able to save.

Anyone know anything about this?

Posted by: PXLated at April 10, 2006 02:57 PM

Looks like a win-win for everyone but Apple. Unless of course Disney's largest shareholder has "one more thing" to say about it.

Posted by: Josh Morgan at April 12, 2006 05:54 PM


Tim Cook's Reboot
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus