Innovation & Design

Inside Man

Date: 24-30 Mar

Studio: Universal

Weekend gross: US$29 M

Featured brands:Apple, Behr, Cartier, CBS, Chevrolet, Dell, Financial Times, Ford, Fox, GMC, Hammermill, Herm?s, Izh, Judlau Contracting, Inc., Michelin, New York Yankees, NY1, Pepsi, PlayStation, Poland Spring, Sprint, Volkswagen, Wrigley

Comments: Apple pulls off the most prominent appearances with its iPod and Mac products, but Dell comes close to stealing the attention by the film's end. Appearances from local sports and television brands give the film a greater sense of authenticity and local character.

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