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NYTimes Describes Next Steps in its Redesign


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April 03, 2006

NYTimes Describes Next Steps in its Redesign

Heather Green

The NYTimes launched a redesign today that's very sharp and very bloglike, as Anil Dash writes. I spoke with the folks at the Times and they explained that they plan to launch more features later, most notably the My Times feature. This is a personalized page that they explain in a letter to the editor outlining the new redesign. It hasn't been launched yet.

But it will start off as personalized pages of about two dozen Times editors, reporters and critics, including tech reporter John Markoff, legal reporter Linda Greenhouse, and Adam Nagourney. The idea is to create a place where these people aggregate information, like their favorite web sites and past articles.

It gets more interesting later in the year, when the Times opens up My Times to people outside the paper. The service will be basically the same thing, an aggregation site for each person to save and share their favorite sites, blog postings, and articles.

There has been a lot of bantering about of the notion of the "Attention Economy." Roughly, it's the idea that people don't have a lot of time, they're overloaded by information, but they want to be able to decide how they organize what they want, especially as videos, articles, and radio shows get cut up and delivered in bit-sized chunks.

A traditional media company can create these little bits of content, called micro chunks, and give them to readers, watchers and listeners. But to stand out in the long run, it makes more sense to also offer the tools and place to pull those little bits back together so that you're at the center of the attention economy. Otherwise, you're just offering up a commodity.

11:05 AM

mainstream media

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? NYT redesigns; blogosphere wets pants. from Kingsley 2.0

I agree with Dave that the NYT redesign sucks. The collective wetting of the blogosphere?? pants, however is just plain embarassing.

There is absolutely no flow, even less scannability and no cognition of the fact that the screen is still a much ... [Read More]

Tracked on April 4, 2006 12:32 AM

"My"???

How many services are going to be tagged "My"? Is that the best they can come up with? Why should I form the perception that the NYTimes is a forward-thinking media channel when they're clearing following well behind the rest of the online world?

After I read this, I have to visit MySpace. Then I'll hop over to My Yahoo to get some more news before I'm off to My ProSeries to do some work. Oh wait. I have to log into My ViaMichelin account to take care of something first. While I'm at it I'll take the time to visit My*...

They could at least have called it TimeShare and saved me a MyRant.

Posted by: csven at April 3, 2006 11:33 AM

What is the center of the attention economy?

Everybody has or had different problems. Pay attention.

It sounds sort of like a Clockwork Orange solution for bad news and a digital spin cycle. Ratchet up the buzz factor and kill the presses.

He was captured by anti-government politicians who drove him insane by playing Beethoven's Ninth.

The moral of the story: True goodness has to come from within. Take a pill or something until they fix it for you. Us and them. We're just ordinary average guys. My wife drives a Chrysler and I drive a Dodge. We have fuel to burn and roads to grind. Keep rolling or reinventing the rolling. Moss grows fat on a rolling stone. Bad news on the Internet, I couldn't take one more click. Go fly a kite made from old newspapers and duck tape.

You'll get people to look up, so put an ad on it.

Posted by: Jim Dermitt at April 3, 2006 12:01 PM

MyWireless is a big deal here. Maybe you can read the newspaper on your wireless phone. I'm still listening to all news, all the time AM radio. Maybe if they break modern radio, we can program our own news and it can all be good and we can get paid for reading the news via next big thing dotcom ping pong RSS news gimmick. They can wreck FM next. You'll have MyMusic or iMusic or Crapster. Texas, bounce with me. Carolina, bounce with me. Business Week, bounce with me! Bang bang, pow pow. Keep on rockin in the free world. MyGod.

Posted by: Jim Dermitt at April 3, 2006 12:23 PM

it's also clear that they've saved lots of money by firing any graphic design staff they had. a real "whatever" look to things now.

Posted by: schadenfreudisch at April 3, 2006 12:25 PM

Just FYI, a book came out about the "Attnetion Economy" five years ago.

http://www.nslg.net/thinking.html

Posted by: Adam Carstens at April 3, 2006 06:21 PM


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