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March 18, 2006

Blogger Coffee

Heather Green

So, I got this email from a company called Boca Java. They're an online coffee retailer that has decided to target bloggers as a consumer market with a new line of coffee called "Bloggers Blends."

The company says this is a spin on embracing bloggers. So they're holding a contest where bloggers get to design and name a new blend of coffee. The prize? A free year of coffee.

Maybe it will work. Or Maybe it's not too heavy handed. (I mean, one of the coffee blends is called Bloggers Boot Up Blend) Still, they are offering free coffee. And bloggers like coffee. Of course, other people like coffee too.

09:30 AM

society

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? Bloggers Boot up Blend? from Helzerman's Odd Bits

Interesting post from Business Week’s blog,

Heather Green says, “So, I got this email from a company called Boca Java. They’re an online coffee retailer that has decided to target bloggers as a consumer market with a new line of coffe... [Read More]

Tracked on April 10, 2006 07:04 PM

They could of done a top ten challenge and developed ten blends and given ten people a months worth of free coffee. Then you have everybody vote and have a brew off with the top two and the winner gets free coffee for life. Maybe somebody will do that next and every other webby ad will feature a shot at free coffee for life or till the last drop.

Posted by: Jim Dermitt at March 18, 2006 12:51 PM


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