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VW's Fast Making Big Bucks

Some publicity surrounding these little plastic figuresnow appearing in Volkswagen’s GTI TV ads have made them collector’s items.

Fast figures are selling on for between $350.00 and $1,000 so far. There was stuff in the media saying that VW would only have some 600 of these characters, called your Fast. In reality, each buyer of a GTI this year—some 15,000 maybe—will receive one.

Meantime, those who got early ones—employees, members of the media—have been selling them.

The Good Business Issue
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