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P&G's Open Source Innovation Revealed.

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March 09, 2006

P&G's Open Source Innovation Revealed.

Bruce Nussbaum

Procter & Gamble's Larry Huston and Nabil Sakkab show how P&G's open source model for innovation now generates 35% of the company's innovations and billions of dollars in top line growth in the March issue of the Harvard Business Review.

It's an excellent inside read of the company's Connect and Develop model.

03:06 PM

innovation management

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